This branding concept was created for vibrant kids’ eco clothing brand, “You Lovely Lot.” The objective of this project was to create an identity that would embody the essence of fun and boundless energy. For a brand whose every stitch tells a tale of sustainability, life and love it was important to develop a brand identity that really encompassed this passion and zest for life.
Utilising a rainbow colour palette helped breathe life and fun into this brand. Illustrative patterns were used along with a hand drawn style display font to capture the brand’s playful essence. This was further accentuated with a loving heart shaped “V” used in the logo and sub logo. Suggested natural imagery showcased children showing their individual personalities with a mix of coloured and muted backgrounds for a balanced visual experience. I developed copy throughout the brand with a tagline of “Letting kids be kids” and captions like “We are the eco warriors.” The goal was to create a brand that would resonate with both children and parents alike.
Brand identity design - logo, sub-logo, label, brand pattern, posters, image style